A bit about me
Brand & Marketing Associate based in Spain
Marketing found me through curiosity. During my studies I kept coming back to the same questions: why do some brands stick and others don't? What makes a strategy actually work? That curiosity led me through two degrees, international projects across B2B and B2C environments, and a growing belief that effective strategy starts with really understanding people, the nature of brand itself, and the partnerships that make both stronger.
A bit about me
Brand & Marketing Associate based in Spain
Marketing found me through curiosity. During my studies I kept coming back to the same questions: why do some brands stick and others don't? What makes a strategy actually work? That curiosity led me through two degrees, international projects across B2B and B2C environments, and a growing belief that effective strategy starts with really understanding people, the nature of brand itself, and the partnerships that make both stronger.
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Focus areas- Brand & Marketing Strategy
- Brand Positioning
- Go-to-Market
- Market Entry Research
- Partnership & Collaboration Strategy
- Communications
- Consumer & Competitor Research
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Education- Bachelor in Business Administration in Riga Business School (2020-2023) — Riga, Latvia
- Master in Marketing and Transformative Economy in Universita della Svizzera Italiana (2023-2025) — Lugano, Switzerland
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Skills- Marketing & SMM Tools: Hootsuite
- Productivity & Business Tools: Microsoft Office, Google Workspace, ChatGPT, Claude
- Design Tools: Figma, Canva, CapCut, Tilda
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Languages- Russian — Native
- English — C1 (Fluent)
- Italian — A2 (Basic)
- Spanish — A1 (Basic)
Portfolio — Case Studies
I don’t just work. I solve challenges
Here are a few examples of my latest projects
Here are a few examples of my latest projects
Granarolo
B2B / Food industry
📍 Switzerland
📍 Switzerland
Context
Granarolo, one of Italy’s largest dairy cooperatives, was seeking to strengthen its presence in the Swiss HoReCa market.
The goal was to understand how to build stronger, more “human-like” relationships with professional clients — from restaurants and hotels to distributors — while improving digital adoption and customer experience.
Challenge
Solution
I proposed a human-centered digital transformation plan, combining empathy and technology:
Granarolo, one of Italy’s largest dairy cooperatives, was seeking to strengthen its presence in the Swiss HoReCa market.
The goal was to understand how to build stronger, more “human-like” relationships with professional clients — from restaurants and hotels to distributors — while improving digital adoption and customer experience.
Challenge
- Low adoption of Granarolo’s digital ordering portal
- Clients’ resistance to changing established purchase habits
- Need to modernize the B2B experience without losing the human connection
- Fragmented communication between sales representatives and clients
- Qualitative research — 30 in-depth interviews with B2B clients and internal stakeholders
- Market & competitor analysis — mapped Swiss HoReCa landscape, digital trends, sustainability shifts
- Customer journey mapping — visualised key friction points and opportunities
- Strategic recommendations — designed actionable improvements for the digital platform and relationship model
- Clients valued human interaction and trust over technology
- Digital tools were seen as barriers, not enablers — due to UX issues and lack of education
- Representatives played a crucial emotional and advisory role
- Loyalty was driven by reliability, transparency, and care
Solution
I proposed a human-centered digital transformation plan, combining empathy and technology:
- Hybrid model: keep personal relationships while enhancing digital support
- Portal redesign with improved UX, AI-based recommendations, and segmentation
- Client education program via sales representatives
- Degubox 2.0 — a personalised loyalty tool integrating feedback and seasonal product discovery
- Market & Competitor Analysis
- Customer Journey Map
- Brand & Relationship Strategy
- Degubox Redesign Concept
- Implementation Roadmap
Splash & Spa: “Glow-in-the-Dark Neon Night”
Strategic marketing and digital campaign / Entertainment & Wellness
📍 Switzerland
📍 Switzerland
Context
Splash & Spa Tamaro — a Swiss entertainment and wellness center — wanted to attract a younger audience (19–25 years old) and increase ticket sales for its special evening event, Glow-in-the-Dark Neon Night.
Challenge
The campaign combined bold visuals, immersive video, and interactive content to drive awareness and attendance.
Results
Splash & Spa Tamaro — a Swiss entertainment and wellness center — wanted to attract a younger audience (19–25 years old) and increase ticket sales for its special evening event, Glow-in-the-Dark Neon Night.
Challenge
- Reach and engage a new audience segment — students and young professionals
- Increase online engagement by 20%
- Boost ticket sales by 10% compared to the previous edition
- Build an emotional connection between the brand and the experience
- Audience research & segmentation — identifying key motivations and media habits
- Content strategy — defining tone of voice, storytelling, and campaign pillars
- Campaign development — concepts for social media, video scripts, visuals, and storytelling flow
- Performance framework — KPIs, SMART goals, and digital media planning
The campaign combined bold visuals, immersive video, and interactive content to drive awareness and attendance.
- Visual language: neon, water reflections, energy, and movement
- Main channel: Instagram (Reels, Stories, carousels, UGC contest #GlowSplashParty)
- Secondary channel: YouTube — short videos and influencer collaboration
Results
- +20% engagement rate across Instagram and YouTube
- +10% ticket sales (981 tickets sold)
- Created a reusable digital campaign framework for future Splash & Spa events
- Campaign Strategy
- Social Media Kit (Posts, Reels, Stories)
- YouTube Scripts & Influencer Brief
- Visual Identity for Event
- Media Plan & Performance Metrics
Who I worked with
A selection of brands and organisations I've had the opportunity to work with.
Let's Connect
Open to conversations, collaborations and new opportunities.
I'd love to hear from you.
I'd love to hear from you.
elit.mktg@gmail.com
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