Why Should You Choose Me?
A quick look at my skills, strengths, and language background that make me the right fit for your project
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Advantages- International experience (e.g., Switzerland, Latvia, Spain, Italy)
- Creative + strategic mindset
- On-time delivery & professional communication
- High responsibility and strong attention to detail
- Experience with international brands
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Education- Bachelor in Business Administration in Riga Business School (2020-2023) — Riga, Latvia
- Master in Marketing and Transformative Economy in Universita della Svizzera Italiana (2023-2025) — Lugano, Switzerland
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Skills- Design Tools: Figma, Canva, CapCut, Tilda
- Marketing & SMM Tools: Hootsuite, Google Analytics
- Productivity & Business Tools: Microsoft Office , Google Workspace, ChatGPT
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Languages- Russian — Native
- English — C1 (Fluent)
- Italian — A2 (Basic)
- French — A1 (Basic)
How we’ll work together
Every project starts with understanding and ends with results.
Whether we’re building a brand, defining a strategy, or improving your presence, here’s how we’ll move forward together.
Whether we’re building a brand, defining a strategy, or improving your presence, here’s how we’ll move forward together.
- Inquiry FormOnce you reach out, you’ll receive a short form within 24 hours with a few questions about your business, goals, and the kind of help you’re looking for.
It helps me understand your context and prepare for our conversation.1 - Discovery CallDuring our short call (up to 30 min), we’ll talk about your ideas, challenges, and what you’d like to achieve.
I’ll help define the best direction, whether it’s a full strategy, branding, or a smaller project.2 - Project Brief & AgreementAfter the call, you’ll receive a short brief summarizing our discussion, including the project scope, timeline, deliverables, and next steps.
Once approved, we start the work.3 - Research & StrategyI analyze your market, audience, and competitors to define clear positioning and direction.
This foundation ensures every design and message supports your brand’s growth.4 - Concept & CreationYour strategy turns into visuals and communication, from brand identity and messaging to social media and content systems.
You’ll see concepts, share feedback, and we’ll finalize everything together.5 - Delivery & SupportYou receive all final materials and clear recommendations for implementation.
After delivery, I stay available for consulting or updates as your brand grows.6
My Services
From research and strategy to design and digital presence.
Each service adapts to your brand’s needs — whether you’re launching, rebranding or growing.
Each service adapts to your brand’s needs — whether you’re launching, rebranding or growing.
Brand and Business Strategy
What’s included
What you’ll get
Package options
- Market & competitor research
- Audience and consumer insights
- Brand positioning & differentiation
- Messaging and tone of voice
- Value proposition development
- Go-to-market & business growth strategy
- Marketing consulting and brand audit
What you’ll get
- A clear brand strategy document with insights, positioning, and messaging
- Defined brand values and communication pillars
- Strategic recommendations for next steps (visual identity, marketing, or content)
Package options
- Launch Strategy — for startups entering the market for the first time
- Repositioning Audit — for existing brands that want to redefine direction or expand
Branding and Identity Design
What’s included
What you’ll get
Package options
- Naming (if needed)
- Logo design & symbol variations
- Color palette & typography
- Brandbook / visual guidelines
- Business & marketing materials (presentations, reports, infographics)
What you’ll get
- Complete brand identity system with logo files and usage guidelines
- Defined visual language adaptable for print, digital, and social media
- Strategic recommendations for consistent brand communication
Package options
- Launch Strategy — from idea to full brand identity for new businesses
- Repositioning Audit — modernising and refining your existing look & feel
Communication and Digital Presence
What’s included
What you’ll get
Package options
- Digital communication strategy
- Social media content planning & management
- Copywriting (posts, captions, and articles)
- Visual content design (social templates, infographics, and ad creatives)
- Website structure & content recommendations
- Performance review and improvement roadmap
What you’ll get
- Strategic communication plan tailored to your goals
- Content calendar and visual direction for your brand online
- Actionable recommendations for improving visibility and engagement
Package options
- Online Presence Setup — for new brands building their digital identity
- Social Media Management Package — content creation & account support
- Digital Strategy Package — for established businesses needing consistency and growth
Custom/Small Projects
What’s included
What you’ll get
Package options
- Presentation & pitch deck design
- Menu, catalog, or price list layout
- Product cards & packaging mockups
- Event materials — invitations, posters, certificates, flyers or banners
- Infographics & data visualisation
- One-page website or landing layout
- Logo, business cards
What you’ll get
- Print-ready or web-optimised files
- 2–3 initial concepts and up to 5 free revisions
- Optional style alignment with your brand identity
Package options
- Single Project — design of one deliverable (presentation, catalog, etc.)
- Small Business Pack — up to three connected materials in one consistent style
Portfolio — Case Studies
I don’t just work. I solve business and communication challenges
Here are a few examples of my latest projects
Here are a few examples of my latest projects
Who I worked with
I’ve had the opportunity to collaborate with international brands, startups, and agencies across different industries, from food and hospitality to wellness and real estate.
Granarolo
B2B / Food industry
📍 Switzerland
📍 Switzerland
Context
Granarolo, one of Italy’s largest dairy cooperatives, was seeking to strengthen its presence in the Swiss HoReCa market.
The goal was to understand how to build stronger, more “human-like” relationships with professional clients — from restaurants and hotels to distributors — while improving digital adoption and customer experience.
Challenge
Solution
I proposed a human-centered digital transformation plan, combining empathy and technology:
Granarolo, one of Italy’s largest dairy cooperatives, was seeking to strengthen its presence in the Swiss HoReCa market.
The goal was to understand how to build stronger, more “human-like” relationships with professional clients — from restaurants and hotels to distributors — while improving digital adoption and customer experience.
Challenge
- Low adoption of Granarolo’s digital ordering portal
- Clients’ resistance to changing established purchase habits
- Need to modernize the B2B experience without losing the human connection
- Fragmented communication between sales representatives and clients
- Qualitative research — 30 in-depth interviews with B2B clients and internal stakeholders
- Market & competitor analysis — mapped Swiss HoReCa landscape, digital trends, sustainability shifts
- Customer journey mapping — visualised key friction points and opportunities
- Strategic recommendations — designed actionable improvements for the digital platform and relationship model
- Clients valued human interaction and trust over technology
- Digital tools were seen as barriers, not enablers — due to UX issues and lack of education
- Representatives played a crucial emotional and advisory role
- Loyalty was driven by reliability, transparency, and care
Solution
I proposed a human-centered digital transformation plan, combining empathy and technology:
- Hybrid model: keep personal relationships while enhancing digital support
- Portal redesign with improved UX, AI-based recommendations, and segmentation
- Client education program via sales representatives
- Degubox 2.0 — a personalised loyalty tool integrating feedback and seasonal product discovery
- Market & Competitor Analysis
- Customer Journey Map
- Brand & Relationship Strategy
- Degubox Redesign Concept
- Implementation Roadmap
Splash & Spa: “Glow-in-the-Dark Neon Night”
Strategic marketing and digital campaign / Entertainment & Wellness
📍 Switzerland
📍 Switzerland
Context
Splash & Spa Tamaro — a Swiss entertainment and wellness center — wanted to attract a younger audience (19–25 years old) and increase ticket sales for its special evening event, Glow-in-the-Dark Neon Night.
Challenge
The campaign combined bold visuals, immersive video, and interactive content to drive awareness and attendance.
Results
Splash & Spa Tamaro — a Swiss entertainment and wellness center — wanted to attract a younger audience (19–25 years old) and increase ticket sales for its special evening event, Glow-in-the-Dark Neon Night.
Challenge
- Reach and engage a new audience segment — students and young professionals
- Increase online engagement by 20%
- Boost ticket sales by 10% compared to the previous edition
- Build an emotional connection between the brand and the experience
- Audience research & segmentation — identifying key motivations and media habits
- Content strategy — defining tone of voice, storytelling, and campaign pillars
- Campaign development — concepts for social media, video scripts, visuals, and storytelling flow
- Performance framework — KPIs, SMART goals, and digital media planning
The campaign combined bold visuals, immersive video, and interactive content to drive awareness and attendance.
- Visual language: neon, water reflections, energy, and movement
- Main channel: Instagram (Reels, Stories, carousels, UGC contest #GlowSplashParty)
- Secondary channel: YouTube — short videos and influencer collaboration
Results
- +20% engagement rate across Instagram and YouTube
- +10% ticket sales (981 tickets sold)
- Created a reusable digital campaign framework for future Splash & Spa events
- Campaign Strategy
- Social Media Kit (Posts, Reels, Stories)
- YouTube Scripts & Influencer Brief
- Visual Identity for Event
- Media Plan & Performance Metrics
FAQs
Didn’t find what you were looking for?
Feel free to reach out. I’ll be happy to answer any questions about your project or process.
Feel free to reach out. I’ll be happy to answer any questions about your project or process.
Every brand is different — and so is every project.
Once we discuss your goals, I’ll prepare a custom quote based on your needs, scope, and timeline. Pricing will reflect the depth and duration of the project.
If you’d like to know more about pricing, simply reach out and I’ll send a personalised proposal within 2 working days.
Once we discuss your goals, I’ll prepare a custom quote based on your needs, scope, and timeline. Pricing will reflect the depth and duration of the project.
If you’d like to know more about pricing, simply reach out and I’ll send a personalised proposal within 2 working days.
That’s absolutely fine.
While I often work on full-scope projects (strategy, design, and communication), I also take on focused assignments such as logo updates, content direction, or presentation design.
Each project starts with a short conversation or an inquiry form to understand your priorities and adjust the scope accordingly.
While I often work on full-scope projects (strategy, design, and communication), I also take on focused assignments such as logo updates, content direction, or presentation design.
Each project starts with a short conversation or an inquiry form to understand your priorities and adjust the scope accordingly.
Yes, most of my collaborations are remote. I work with clients across Europe and beyond, adapting to different time zones and culture.
It depends on the scope.
Small design or content projects may take around 1–2 weeks, while complete brand development or strategy work can take 4–8 weeks.
You’ll always receive a clear timeline before we begin.
Small design or content projects may take around 1–2 weeks, while complete brand development or strategy work can take 4–8 weeks.
You’ll always receive a clear timeline before we begin.
Let's Connect
Don’t hesitate to reach out! I’m glad to connect and explore how we can work together
+34 625 949 307
elizatolstova.marketing@gmail.com
elizatolstova.marketing@gmail.com
*By clicking the button you agree to Privacy Policy
Let's Connect
Don’t hesitate to reach out! I’m glad to connect and explore how we can work together
+34 625 949 307
elizatolstova.marketing@gmail.com
*By clicking the button you agree to Privacy Policy